University of Abuja Institutional Repository
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Item type:Item, EFFECT OF STRATEGIC PLANNING PROCESSES ON PERFORMANCE IN DANGOTE CEMENT OBAJANA, KOGI STATE.(2021) OBUEDOH, AminaDangote Cement Company may be effected by the rigid planning processes, poor adaptation to changing environment, some of plans do not match the monetary resources which hinder growth and some of the strategic planning process are unrealistic when linked with action. The objectives of this study is to examine the effects of strategic planning processes on the performance in Dangote cement company, Obajana, using performance as the dependent variable, proxy as customer’s base, market share return on investment, revenue growth. The study adopts a survey approach that is qualitative in nature, where primary data are collected from respondents using questionnaires. The population of the study is 135 ranging from top management, middle management and other staffs of the company. Taro Ya Mnane’s statistical tool was utilized to sample of 101 respondents. Multiple regression was used in the tests of hypothesis and all the results analyzed were completed using SPSS version 22 and E-view 9.0 software packages. Secondary data were extracted from journals, textbooks and internet. The regression result reveal positive relationship between independent variable Environmental Scanning (ES) and depended variable Customer Base (CB) with significant positive effect and is used to conclude that environmental scanning is an indicator of effectiveness and efficiency which will lead to growth of customer base and also high performance of the employees positively. Thus, recommended that the management should continue to ensure effective strategic planning processes on the strategic resources areas by carrying out proper environmental scanning strategic formulation, strategic control and also make sure that all the important factors that are boosters of each of the variable are put into consideration order to continue to improve on, not just performance but also in growth and development of the company and also on the development of the country.Item type:Item, EFFECT OF ELECTRONIC- MARKETING ON CUSTOMERS’ BUYING BEHAVIOUR IN MOBILE TELECOMMUNICATION NETWORK (MTN), ABUJA.(2022) ENAKOYA, DorisElectronic marketing strategies could impact on company performances negatively or positively based on the existing trend in the company The main objective of this study is therefore to investigate the effect of e-marketing on the customers’ behavior in MTN Abuja. The study investigates how electronic marketing proxied with: mobile phone e-marketing, social media e- marketing, website e- marketing and e-mail marketing affects customers behavior proxied with customer’s patronage, customer’s commitment, customer’s loyalty and customer’s satisfaction MTN Abuja. The study adopts a survey research method where primary data were collected from the respondents with the use of questionnaire administered to the members of staff of MTN Abuja. with a population of 223. The population was adopted because the sample size was not too large. Out of the 223 copies of questionnaires that were administered, 211 (representing 94.7 % response rate) were retrieved and used for analysis. Ordinary Least Square was used to test the formulated hypotheses in line with the objectives of the study and the result revealed that there is significant positive relationship between E-marketing proxied with: mobile phone e-marketing, social media e- marketing, website e- marketing and e-mail marketing and customers’ buying behavior proxied with customer’s patronage, customer’s commitment, customer’s loyalty and customer’s satisfaction in MTN Abuja. The study concluded that: mobile phone e-marketing, social media e- marketing, website e- marketing and e-mail marketing impact positively on customers’ buying behavior proxied with customer’s patronage, customer’s commitment, customer’s loyalty and customer’s satisfaction MTN Abuja. It was recommended that the management should continue and improve on application of policies that improve on the provision and use marketing platforms equipment. Also, the government and management should pay attention to subsidy on marketing platforms equipment and training and development on e-marketing.Item type:Item, THE RELEVANCE AND SIGNIFICANCE OF KNOWLEDGE ECONOMY IN INFORMATION RESOURCE DEVELOPMENT FOR LIBRARIES IN NIGERIA(Zeh Communication, 2023-09-23) SALAH, Hafsat OlaideEvery change in human life comes with one effect or the other. Knowledge economy is, an epoch in human life, which establishes knowledge as one of its characteristics. Other characteristics of knowledge economy include emphasis on organization and human capitals, installation of modern enabling infrastructure such as computer, its accessories and other telecommunication devices and knowledge sharing. This paper discusses these characteristics of knowledge economy in relation to its relevance and significance to effective information resources development. Specifically, the paper focuses on the actions that need to be put in place in this epoch, to ensure a functional information resources development. The paper concludes that this change has come and the characteristics it comes with should be understood, so that they are properly managed for an improved information resources development in Nigerian libraries. It recommends among others, that on no account should these professional responsibilities be left in the hands of the untrained.Item type:Item, An Assessment of Kwara State Public Library Services: Problems and Prospects. Journal of the Nigerian Libraries(NLA, 2024-09-08) SALAH, Hafsat OlaideThis study is an assessment of the Kwara State Public Library Services, Problems and Prospects. Survey research was used for the study. The study employed documented sources and questionnaire as an instrument in collecting data. The data collected from the study were subjected to descriptive data analysis in a tabular form and percentages. Findings revealed that public library services in the State, such as current awareness services, readers’ advisory services, reference services, mobile library services, user education, among others can enhance effective and efficient service delivery. Results obtained showed that 60% of the library users were not satisfied with the services provided by the Kwara State Public Library while 30% indicated that awareness was not created on the different services rendered in the library. The results further indicated that the services of the Public Library were not satisfactory to the community of users as a result of lack of adequate infrastructure, trained and qualified staff, inadequate funds, and location of the library. Hence, the study recommends the provision of adequate funds, recruitment of qualified and competent staff, training and re-training of existing staff, creation of public awareness about library services for users, and automation of the library resources for effective and efficient service delivery.Item type:Item, USER EDUCATION AND EFFECTIVE USE OF LIBRARY RESOURCES AND SERVICES AMONG STUDENTS IN UNIVERSITIES IN KWARA STATE, NIGERIA.(RSU-JOLICS, 2026-01-26) SALAH, Hafsat OlaideThis study examined the role of user education in enhancing the effective use of library resources and services among undergraduate students in university libraries in Kwara State, Nigeria. A descriptive survey design was employed, targeting 68,026 undergraduates from the University of Ilorin and Kwara State University. Using Taro Yamane’s formula, a sample of 400 was selected through proportional stratified random sampling. Data were collected through structured copies of questionnaires and observation checklist, with 342 valid responses analyzed using descriptive statistics and chi-square tests at a 0.05 significance level. Findings revealed that the two university libraries provide comprehensive resources and services, including books, electronic databases, reference materials, and reprographic services. User education programmes such as orientation, instruction, and bibliographic guidance were widely available but largely delivered through traditional methods. However, students’ usage remained concentrated on core resources, with limited engagement in specialized collections and advanced services. Hypothesis testing showed no significant relationship between user education and effective use of library resources and services. The study concludes that while user education is important, factors such as accessibility, lecture schedules, and institutional support play a more decisive role. It recommends that university libraries integrate modern, technology-driven approaches into user education to increase engagement with both print and digital resources.






